This week’s nom goes to a gritty, filthy experience in two parts: Every Time I Die’s music videos for “Thirst” and “Decayin With The Boys.” Both tracks, from the metal/hardcore/southern rock band’s acclaimed 2014 record From Parts Unknown, showcase the intelligent lyrical bite of vocalist Keith Buckley (due to release his first novel, Scale, sometime in 2015/2016) as well as ETID’s signature raucousness and speed. With these videos, we bear witness not only to ETID’s brilliant songwriting skills, but the hell-raising attitude for which they are hailed as one of the biggest, longest remaining bands of the hardcore scene.
First in “Thirst,” we follow two ETID super-fans down the rabbit hole of day drinking, headbanging, and pre-party delinquency. The video for “Decayin With The Boys” then picks up where the former leaves off–passed out at the top of porch stairs–and brings us into a den of debauchery (Warning: Penile Display) for more drunken, drugged-out chaos. By the end of it, you’ll understand what vocalist Buckley means when he sings, “Kill the lights / I’ve seen too much.”
Boston-based post-hardcore rockers Vanna put on some of the greatest live shows around. Known for always bringing the stage past the barrier and into the crowd, their music video for “Digging,” a track notorious for vocalist Davey Muise literally bringing his mic into the audience, paints Vanna in a new light. For such a powerful song that could have picked up any story or theatrical-based concept, the video remains a simple montage of clips of the group playing with various color schemes changing from color to black and white. It’s simple, yet unbelievably moving, making the song take on new meaning stretched past the lyrics. Not only is it something they wrote for their audience, as they prove again and again through their shows, but it’s something they wrote for themselves, too, and carries well playing the track on a stage all on their own.
“Dear Youth (Day 52)” was the first track to be released off the new The Ghost Inside album and is essentially an embellished lyric video, but what makes it worthy of our “Music Video of the Week” nomination is who’s toting the lyrics here. The video for the title track of Dear Youth, one of our Top 10 HXC Approved Albums of 2014, embodies what we stand for at HXC Magazine. Music, especially hardcore, is about community. Bands like The Ghost Inside wouldn’t be what they are without their fans, and to showcase that fact the band made their fans the stars of this video. The record itself is a loose concept album surrounding a letter vocalist Jonathan Vigil wrote to his younger self, capturing his determination of purpose and loss thereof; sentiments to which we all can relate at one point or another. It only makes sense that those who mosh to his every word should be the ones to disseminate the message. Whether they’re sitting on the toilet or serving in the army, they’re the people who make the scene what it is. So this writer would like to take time to address you all, too: Dear Youth, thank you for carrying these words around with you every day. Sincerely, one hardcore kid to another.
An integral part of hardcore is its message. Suffering, addiction, and family dynamics are some of the usual suspects when it comes to a hardcore band’s content, and this Texas In July video for “Sweetest Poison” is no exception. That’s not to say, however, that this song is not exceptional. Taken from the metal/hardcore band’s latest album, Bloodwork, “Sweetest Poison” shreds, and though it’s a simple concept, so does the emotional gravity of the video. Check it out!