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Video Premiere: PVRIS “Smoke”

PVRIS is arguably one of the biggest newcomer bands in the scene right now, and it seems that their success came almost out of nowhere the second they dropped their debut record White Noise. I say “almost out of nowhere” not because it’s undeserved fame, but because releasing a debut record through a non-major label (Rise Records) and blowing up in both the set scene as well as making massive strides in the mainstream is practically unheard of. Even in the hipster nation, Bon Iver didn’t get the credit fans felt he deserved until his third full-length (which ironically only won him a Grammy for “Best New Artist”), but one album in and PVRIS is already gracing the cover of Alternative Press.

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