Bring Me The Horizon‘s first new single since one-off “Drown” confused fans well enough. Coming from what used to be a deathcore band, “The Happy Song” began to spell alt rock doom for many. But everyone’s allowed a grace period. Maybe they just wanted to shock us.
And then Rolling Stone debuted BMTH’s music video for their following single, “Throne,” with the headline “Ditching Metalcore for Poppy, Positive New LP.” Obviously, a lot is wrong with that sentence. But the headline did get one thing right, at least, in the eyes of a lot of upset fans–the word “ditch.”
The UK band’s last monumental record, Sempiternal, was already a decisive change in genre for those who were used to the raw belligerence of records like 2008’s Suicide Season and 2010’s There Is A Hell, Believe Me I’ve Seen It. There Is A Heaven, Let’s Keep It A Secret. But Sempiternal still kept the music in the realm of metalcore, if not deathcore. New single “Throne” takes the softer vocals and electronic sounds of Sempiternal even further, causing a lot of old followers to shake their heads and walk away.
But what do you think? Is the split detrimental or just evolutionary? Could it be at all positive, or is it just downhill from here? Watch “Throne” below and judge for yourself.